Evaluation Question 3 by Daniel Robb

What kind of media institution might distribute your media product and why? 

Personally, I proposed that using Sony as the conglomerate to fund our production of the full film would have proved to be the most useful choice due to the large budgets and wide distribution elements including marketing techniques. If Sony backed our film, we would have had an immense capability to introduce higher quality resolutions regarding the cameras and locations more fitting to incorporate the overarching tone of a criminal underworld. However it is true to argue that our creative process may have been limited by certain censors constructed through the global mass market that Sony attempt to have withdrawn from any claims for overly offensive material or misconstrued use of certain legalities issued by the laws of the countries our film may have been distributed to.  Spectre (Dir. Mendes, 2015) was produced by Sony and received a $245 million budget for representing the storyline similar in many aspects to our own involving crime and violence amongst an action genre. We may have had the potential to market our film using YouTube trailers and posters distributed globally to attract a large audience and amassed profitable gains at the box office if we delivered using Sony as a production company. However, they could also be admitted alongside any of the 'big six' including Universal who we ultimately decided may have been the best choice due to the 'Fast and Furious' franchise engaging our target audience the most.

Alternatively, our film would have most arguably the best chance of a realistic success using an independent company such as Warp films.

Despite the ideal of realism, an independent company such as Warp films may possibly deliver a much lower budget and therefore the marketing campaigns would have been far less successful as previous films e.g. '71 (Dir. Demange, 2014) which received an unsuccessful box office gross of $3.2 million when provided a budget of £8.1 million. As a result, this exemplifies our film to potentially become the same in the box office which would not be how we intended for our film to grasp the widest audience possible and retain a top flight response at the box office.