Evaluation Question 4 - Who would be the audience for
your media product?
The likely audience of our film
would primarily consist of teenage to middle aged men. The audience would
mainly be employed in some capacity and have discretionary income to spend on
luxuries like going to the cinema, purchasing a DVD, or streaming online. The
audiences interest in the film depends somewhat on their preferences in media
consumption, specifically genre. Those who enjoy similar crime, action-thriller
films will also enjoy our film.
To analyse the audience we should
market our film towards, we carried out a pre-production questionnaire which is
featured on our blog. It details specifics on our audience including age, gender,
and media preferences. Following the basis of our research we composed a target
audience profile which we included in our film treatments. The consensus was
that action films were popular and people took interest in our film who would potentially
pay to see it. These people fit our age range and were mostly employed.
It is important to understand the
target audience in which you plan to market your film towards to maximise
potential revenue, misunderstanding your demographic is one of the reasons some
films don’t succeed.
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