Who would be the audience for your media product?
The target audience for our film would have predominantly consisted of young men aged between 15-30 years of age. This is mainly due to the typical demographic of most other films within our action genre reaching this audience in the most abundance. The urge to witness competitiveness is present within the evolution of this audience as films involving violence and crime excite the belief of an illusion of power or control which has developed into the human nature over vast periods of time therefore we used various methods to reveal the exact type of people that would watch our film.
Printing out a pre-production questionnaire (uploaded previously to our blog) helped reveal this demographic as we used it to determine what sort of themes and actions we would take to develop a film that catered towards their desires. Although, the overall resolution was that our chosen genre of action indeed gained the most popularity.
Understanding the target audience was of the utmost importance to develop a film that would succeed upon distribution regarding figures and interests of our chosen demographic.
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